101 Answers

  Internet Traps, Rip-offs And Pitfalls  

The 101 Answers Group of Websites and Mailing Lists


Linking Information

The Way The World Wide Web Works

Phew, that's a lot of Ws! Try saying that while looking in the mirror. Do you look like a goldfish or what? Seriously though, if you have a website and are unsure about the wisdom of linking to other sites, you should read this article about the way the web was conceived and the way it really works. If you've ever been frustrated by conventional searching, or the difficulty of attaining a decent search engine 'ranking', it should strike a chord, and perhaps lead to a rethink about how to find, and make things more findable, on the WWW. Click this link to read the article: http://www.101internetanswers.com/webworks.htm

Linking To Us

We welcome and appreciate links from websites that recognize the value of the resources we offer on the 101 Answers suite of sites, provided they comply with our Link Acceptance Policy. To make things easier for you we have included a number of readymade links for copying and pasting into your pages. Click on 101 Answers Sites in the menu and go to the one of your choice.

Linking To You

We employ a unique reciprocal linking method designed to offer maximum benefit to link trade participants. Sites that link to 101 Newsletter Answers and request a reciprocal link are viewed by us for relevance and are then considered for an entry in one or more of the 101 Answers directories, which are:

Of these, some are chosen for entry as Favorite Links on 101 Newsletter Answers as well as retaining their entry on the other site(s).

To have your site featured in one or more of the most appropriate 101 Answers directories, and possibly on 101 Newsletter Answers , please read and take note of our Link Acceptance Policy, then email the information requested under What We Need From You.

We do not accept all submissions so don't be offended if your request is turned down (we always explain why when this happens). However, most would qualify for one or other of our sites provided they match one of the themes.


Link Trading

Special consideration is given to link trade submissions but be sure to actually include a link to 101 Newsletter Answers first. We will want to view it and decide if your site should be a Favorite Link. The procedure is the same as for one of the 101 Answers directories except that you need to include the URL of the link page on your site that shows a link to 101 Newsletter Answers (see What We Need From You).

What We Need From You

  1. The correct title of the website you are submitting
  2. A brief description of what it is about
  3. The site address (URL)
  4. The 101 Answers site it best seems to fit (optional)
  5. The URL of the link to 101 Newsletter Answers (in the case of link trade submissions)

Type Link Submission in the Subject line and email this data to us at contact-us using the domain of the site it seems best to fit (e.g. 101contentanswers.com preceded by an ampersand).

What You Get From Us


The number one return for you, of course, is traffic, and hopefully lots of it. We can't guarantee how much, of course, because that depends on things like demand for your product or service, the way your link is worded, and so on, but our site traffic is certainly increasing in leaps and bounds. Why not capture some of it?.

Valuable Content

As a reciprocal Link Site (which means you have a link on your site to 101 Newsletter Answers and we reciprocate with a link on one or more of our sites to yours), you benefit by being able to offer more quality content to your visitors. Very few website visitors are aimlessly surfing but actually looking for specific information. By trading links you get to add our 101 Newsletter Answers content to yours, so to speak, without having to diversify your own efforts.


If your site becomes a Favorite Link it gets displayed on 101 Newsletter Answers as well as being listed on one or more of our other 101 Answers sites. Also, your link remains in our link directory sending you traffic for as long as your site retains our link. We never arbitrarily remove a Favorite Link no matter how much our sites might grow or how busy they get.

Readymade Link Options

We have a number of links already made up to make it easy for you to choose an appropriate one. Just go to a suitable 101 Answers site and click on Linking Information in the main menu.

Link Acceptance Policy

We judge the suitability of sites for inclusion in our link directories according to the following criteria:

  • Relevance has data relating to newsletters, content, publishing, writing, small business, or the Internet that might be of particular value to anyone involved with newsletters.
  • Usefulness has unique or original data, or a useful and well maintained collection of data sourced from elsewhere.
  • Professionalism has reasonably good grammar, correct spelling, sensible layout, straight-forward navigation etc.
  • Responsibility does not include extreme views such as race, gender or religious hate, nor a prevalence of foul language, gratuitous violence or pornography, nor peddles tools, software etc that promote or encourage copyright infringements or law-breaking of any kind.

Explanation Of Terms


Preferably, the home page HTML Meta Tag, if done properly (<TITLE>Site Name</TITLE>). Not a description. For example, if the title is 'Aunt Kath's Fruit Pies', that is exactly what visitors will expect to see prominently displayed on the page after clicking the link. All words in titles are usually capitalized. Avoid exclamation marks. Maximum characters allowed, including spaces: 75.


Once again, we prefer the Meta Tag, if done properly (<META NAME="Description" CONTENT="Blah blah blah">). For example: "Delicious home-made pies baked the traditional way using all natural ingredients. Overnight home deliveries a specialty." (but do not include quotation marks). Capitalize only the first words of sentences and proper names. No exclamation marks or 'funky' punctuation allowed. Maximum permissible characters, including spaces: 200. We will truncate it if it's longer.

Site Address

Preferably, the URL (Internet address) of the default (Home) page. For example http://www.yoursite.com or perhaps http://www.somehost.com/~auntkath (some hosts still use the tilde to signify a site). You may indicate a specific page (such as http://www.yoursite.com/pies) but this will only be acceptable if there is good reason for it. Maximum number of characters to a URL: 255.

Our Link

To trade links, you need to put a link on your site that points to 101 Newsletter Answers . It must be reachable directly from the home page by means of a pointer such as a menu item ('Links', for example). You then need to specify the page on your site where the link to 101 Newsletter Answers appears. We will reciprocate with a link on one of our sites to yours, if your site is deemed appropriate. Once approved, we undertake to keep your site listing displayed for as long as you display ours, and not to remove it without informing you (provided the site's theme remains the same and your contact address is current).

This undertaking applies no matter how busy our sites might become (and therefore, how much traffic we might send you). Not only that but, if we deem your site to be particularly appropriate in some way, we might elevate it to Favorite Link status and display it on the 101 Newsletter Answers site as well.